Gina and I attended a book release party a few months ago. Eve Mayer Orsburn was releasing her book titled, Social Media for the CEO – The Why and ROI of Social Media for the CEO of Today and Tomorrow.
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With more and more companies adding social media to their marketing campaigns, many CEOs want to understand how to go about setting up a social media campaign and how to determine the ROI. Eve explains why companies need to embrace social media. She outlines the simplicity of it and drives home the idea that it can have a huge impact on a company’s bottom line.
The main portion of the book is composed of case studies of companies, both large and small, setting up social media campaigns. Many of these are household names—The Mayo Clinic, Anheuser-Busch, Lane Bryant, and General Motors. In all there are 14 case studies presented in the book.
The single biggest take-away is called, “The Social Media Equation.” While I will not give it away here, Eve lays out a simple formula that anybody can execute.
Social Media for the CEO can be found on Amazon.com.
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