Consider Winterizing Your Vacant House

While many people think that Texas is hot and dry, we do get a couple of hard freezes a year. For most people it simply means that the heat runs a bit more. However, if your house is vacant and the utilities have been turned off it could result in thousands of dollars in freeze damage.

Snowfall in Texas

Copyright 2011 - Imaged2Sell

I received an email from a client with a vacant house last week worrying about this issue because of a blast of cold arctic air that is supposed to drop temperatures into the teens and stay near freezing for a few days.

Rather than having him turn on the utilities, we suggested he have the property winterized. Locally, we often use Mark Kissee of Kissee Inspections to handle this process for our clients. Winterization usually costs less than $150 (a bit more if there is a pool or a really large house) in our market. This is far less than the time and expense of having the utilities turned back on.

Worried about your vacant house? Winterize it!

Tom Branch, Broker, CDPE, SFR

Cap The Faucets Before You Move

I’ve been meaning to write this blog for a while but I had forgotten about it. I was showing a home today and there was water everywhere in the laundry room at one of the properties. As I looked around I noted a small trickle at one of the laundry room washing machine faucets.  The water was running down the wall soaking the sheet rock and puddling up on the floor. I made a quick call to the listing agent to let her know.

Dripping and Capped Faucets

Copyright 2010 - Imaged2Sell

It reminded me of a listing I had had in Frisco. The owner had painted the house and put down fresh carpet so it would look nice and sell quickly. She had moved out of state and the house was vacant.  It was a slow time of year and there were not many showings. I dropped by the house one day only to find the new carpet soaked in water! I traced the source back to a dripping laundry room faucet that day as well. Luckily we were able to have the carpet dried and suffered no real damage other than the several hundred dollar clean-up bill for the seller and several hours of my time making sure it was taken care of.

I used to recommend that sellers vacating a property cap off the laundry room and ice maker faucets. After that day, I started providing  my sellers with the caps. I purchase them at my local hardware store and a set of three costs about $10. Not only is it an added service but it might just save the seller a bunch of money and myself a lot of time.

Cap those faucets before you move!

Tom Branch, Broker, CDPE, SFR

We Want To Place a Bid on That House

The phone rang in the office this morning. I had just walked in and grabbed the call. I introduced myself and asked the caller what I could do for them. “We saw the house you have for sale at 123 Anywhere and we want to place a bid on it” the caller stated.

Home Auction

Licensed from iStockPhoto

I ran through my usual questions:

“Are you working with an agent?” – “No, we don’t have an agent.”

“Have you seen the house?” – “No, but we want to place a bid!”

“Are you paying cash or have you been preapproved for a mortgage?” – “We’ll need a loan but we can take care of that next week.”

“Are you aware that this is a Short Sale property and make take some time to get bank approval?” – “It’s a foreclosure?”

I was holding a power-hour open house later, so I suggested they stop by and take a look. This house is priced well below market because it needs extensive work. Personally, I think financing is going to be a problem because of structural issues.

But none of this is what really got to me today. It’s the eBay mentality that appears to be taking over our industry.  The only listings where I can place a “bid” are HUD Foreclosures. HUD Foreclosures are sold using a sealed bid auction format.

Every one of my 36 listings is “for sale” and I’m not running a reserved price auction. Yes, price and terms are negotiable but I expect buyers to make offers on a property by completing the proper contracts, being able to show reasonable earnest money, and proof of funds or a mortgage pre-approval from a reputable lender. When I’m working with buyers, I explain this to them if they talk about placing a “bid” on a property. 

It’s not just the clients either. I hear Buyers Agents talk about placing bids on properties all the time.

Why do I think we need to make sure that buyers are not in “bid” mode?

While there are many issues, many buyers expect to be able to cancel their “bid” at any time without ramification. I had a buyer on one of my listings who decided to back out at the last minute. To make matters worse, the agent calls asking us to release the earnest money back to the buyer so they can use it for another property! This is not just a non-performing bidder email and a negative feedback situation. There can be serious legal and financial consequences.

How did we get here? Perhaps it’s a combination of the run-up mentality leading up to the melt-down in 2008 and a generation that has grown up purchasing things through auction sites. Regardless of the reasons, little real estate is sold in auction format and it’s critical to understand the implications of entering into a contract.

Tom Branch, Broker, CDPE, SFR

A Review of Social Media for the CEO

Gina and I attended a book release party a few months ago. Eve Mayer Orsburn was releasing her book titled, Social Media for the CEO – The Why and ROI of Social Media for the CEO of Today and Tomorrow.

Social Media for the CEO

Licensed from iStockPhoto

With more and more companies adding social media to their marketing campaigns, many CEOs want to understand how to go about setting up a social media campaign and how to determine the ROI. Eve explains why companies need to embrace social media. She outlines the simplicity of it and drives home the idea that it can have a huge impact on a company’s bottom line.

The main portion of the book is composed of case studies of companies, both large and small, setting up social media campaigns. Many of these are household names—The Mayo Clinic, Anheuser-Busch, Lane Bryant, and General Motors. In all there are 14 case studies presented in the book.

The single biggest take-away is called, “The Social Media Equation.” While I will not give it away here, Eve lays out a simple formula that anybody can execute.

Social Media for the CEO  can be found on Amazon.com.

Tom Branch, Broker, CDPE, SFR

Will Rock Stand The Test of Time?

Growing up in the 1960’s and early 1970’s, I remember all the great Rock Bands—Aerosmith, 38 Special, Molly Hatchet, Lynyrd Skynyrd, Deep Purple, Led Zeppelin, Eric Clapton, and Jimi Hendrix just to name a few.

Sammy Hagar

Live at The Lakewood in Dallas, TX

The 1980’s may have been the best decade for rock with bands like Van Halen, Def Leopard, Whitesnake, Great White, Poison, Kiss, and Bon Jovi.

I went into the Air Force in 1979 and converted to Country for almost twenty years. I missed all of the 1980s rock!  I came back to my roots in 2000 and over the past decade, I’ve been to see all of them and more.

Lately I’ve heard a return to the sounds of the 1970’s and 1980’s. Bands like Three Doors Down, Fuel, Seether, Dokken, Daughtry, Five Finger Death Punch, and Nickelback have all released singles that have that great 70’s and 80’s sound. 

Seether covered Careless Whisper in 2009. They took the George Michael pop song and rocked it out. Five Finger Death Punch’s cover of Bad Company is better than the original in my opinion!

I think there’s a good chance that rock will stand the test of time.

Tom Branch, Broker, CDPE, SFR

Desperate Homeowners, Meet the Millers

Short Sales 101

Base Photos Licensed from iStockPhoto

David and Wendy Miller own a beautiful four bedroom home in the suburbs where they’re raising their two young children. They have a large wooded yard for summer fun, backyard barbecues, and where their dog, Jake, loves to chase squirrels.

The Millers have lived on Cypress Drive for seven years and have become close friends with the neighbors around them. The children take turns playing at each other’s houses, and the adults frequently get together on the weekends for neighborhood cookouts. While the Millers have the same everyday stresses as the typical American household, they are a genuinely happy family.

Then a bomb drops out of the clear blue sky. David gets called into his boss’s office and is told the company has to lay off several employees due to the weakening economy, and he is one of them. David is completely shocked. He’s worked for this company for 10 long years and has given it his all. And now to be let go with just two weeks’ notice? How will he tell Wendy? Just the thought makes him sick to his stomach.

As a Business Analyst for a large corporation, David earned $60,000 a year plus full benefits. Wendy works as a Marketing Manager in the hospitality industry and brings home about $50,000 a year. Losing more than half the household income will put a huge financial strain on the Millers.

David shuffles through the door at the end of a devastating day and breaks the bad news to Wendy. After the initial shock and panic, they quickly formulate a plan to keep their heads above water. David has a couple weeks’ notice and then he’ll be eligible for unemployment. In the mean time, he’ll hit the pavement hard looking for a new job. They’ll cut out most of their discretionary spending, and hopefully there won’t be too much down time between jobs.

Unfortunately, it seems like no one is hiring. Days turn into weeks and weeks turn into months and David is still without work. Something has got to give. The credit cards are now maxed out, and the bills that are being paid are being paid late.

Another month passes. The Miller’s hard earned savings is gone, and the mortgage is looming. As hard as they try, they just cannot make their money stretch far enough to cover the house payment this month. Same with the next month.

David and Wendy are horrified that they might lose their home to foreclosure. What will their neighbors, friends and families think? They are honest, responsible adults and have never had problems managing money or paying their bills on time. Their pride is hurt, they are terribly embarrassed, and don’t know where to turn.

This scenario is quite common. Most of the homeowners we help are good people who have just had bad things happen in their lives. We encourage homeowners across the United States to get educated on the options available should they become financially distressed. Short Sales are a great tool, providing relief to all parties.

Just remember to choose a REALTOR® with a proven Short Sale track record to negotiate on your behalf. Making the right choice can mean the world of difference to your financial future.

David and Wendy Miller own a beautiful four bedroom home in the suburbs where they’re raising their two young children. They have a large wooded yard for summer fun, backyard barbecues, and where their dog, Jake, loves to chase squirrels.

The Millers have lived on Cypress Drive for seven years and have become close friends with the neighbors around them. The children take turns playing at each other’s houses, and the adults frequently get together on the weekends for neighborhood cookouts. While the Millers have the same everyday stresses as the typical American household, they are a genuinely happy family.

Then a bomb drops out of the clear blue sky. David gets called into his boss’s office and is told the company has to lay off several employees due to the weakening economy, and he is one of them. David is completely shocked. He’s worked for this company for 10 long years and has given it his all. And now to be let go with just two weeks’ notice? How will he tell Wendy? Just the thought makes him sick to his stomach.

As a Business Analyst for a large corporation, David earned $60,000 a year plus full benefits. Wendy works as a Marketing Manager in the hospitality industry and brings home about $50,000 a year. Losing more than half the household income will put a huge financial strain on the Millers.

David shuffles through the door at the end of a devastating day and breaks the bad news to Wendy. After the initial shock and panic, they quickly formulate a plan to keep their heads above water. David has a couple weeks’ notice and then he’ll be eligible for unemployment. In the mean time, he’ll hit the pavement hard looking for a new job. They’ll cut out most of their discretionary spending, and hopefully there won’t be too much down time between jobs.

Unfortunately, it seems like no one is hiring. Days turn into weeks and weeks turn into months and David is still without work. Something has got to give. The credit cards are now maxed out, and the bills that are being paid are being paid late.

Another month passes. The Miller’s hard earned savings is gone, and the mortgage is looming. As hard as they try, they just cannot make their money stretch far enough to cover the house payment this month. Same with the next month.

David and Wendy are horrified that they might lose their home to foreclosure. What will their neighbors, friends and families think? They are honest, responsible adults and have never had problems managing money or paying their bills on time. Their pride is hurt, they are terribly embarrassed, and don’t know where to turn.

This scenario is quite common. Most of the homeowners we help are good people who have just had bad things happen in their lives. We encourage homeowners across the United States to get educated on the options available should they become financially distressed. Short Sales are a great tool, providing relief to all parties.

Just remember to choose a REALTOR® with a proven Short Sale track record to negotiate on your behalf. Making the right choice can mean the world of difference to your financial future.

Tom Branch, Broker, CDPE, SFR

Based on “Avoiding Foreclosure – The Field Guide to Short Sales”, Copyright 2010 – Tom & Gina Branch

New Single Level Townhomes in Craig Ranch

CB Jeni Homes has announced the development of new single-level townhomes in The Settlement at Craig Ranch in McKinney, Texas.

Townhomes in The Settlement at Craig Ranch

Concept Drawing

These two and three bedroom, single-level townhomes will range from 1600 to 2100 square feet and will be priced from $195k to $230k. The standard up-scale finish-out will include granite counters, stainless appliances, crown molding and tall baseboards.

The floorplans will be handicaped adaptive with wider doors, lower light switches, higher electrical outlets, and levered doors.

The Craig Ranch website reads:

The concept of a “New Urban” development, outside an existing urban setting, provided the spark that is Craig Ranch. The idea was to combine the essential elements of community life – home, work and play – into a self-sustaining environment with a twist.

Craig Ranch was designed with recreation in-mind:

The TPC Craig Ranch private golf course is the centerpiece of the community and a member of the Audubon Cooperative Sanctuary program.  The open green spaces and small-town ambiance of Craig Ranch serves as a natural setting for outdoor concerts, farmer’s markets, festivals and exhibits. Soccer and baseball fields, hike and bike trails and unique amenities give residents a sense of place they are proud to call home.  Craig Ranch is an AT&T Connected Community. Its marquee venues include: the TPC Craig Ranch, the Michael Johnson Performance Center, the Cooper Fitness Center & Spa at Craig Ranch, the Hospital at Craig Ranch, Dr Pepper StarCenter McKinney at Craig Ranch, The Ball Fields at Craig Ranch, The Premier Soccer Fields at Craig Ranch and The Beach at Craig Ranch, a youth to pro-level sand volleyball venue.

Located just north of State Highway 121 and Custer Road, Craig Ranch offers easy access to North Dallas including extensive retail and restaurants in Frisco, Allen, Plano, McKinney, and Fairview.

Construction and pre-sales should begin in the spring of 2011.

Tom Branch, Broker, CDPE, SFR

The Branch Team with RE/MAX Dallas Suburbs is the exclusive listing broker for CB Jeni Homes.


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