We completed our first short sale back in 2005 and five years later short sales have become 70-plus percent of our listing business. During that time we authored and published, “Avoiding Foreclosure – The Field Guide to Short Sales” which is the anchor of our marketing strategy for short sales. The book was not designed to educate real estate professionals. It was designed to help homeowners and homebuyers understand the short sale process.
While a few agents purchased the books for their own use, many were concerned that their clients would simply contact us. Those same agents asked us to produce a professional edition that they could use in their businesses. They asked for it and we delivered!
Now available – an unbranded version of “The Field Guide to Short Sales” book.
It has been re-titled “Avoiding Foreclosure – The Consumer Guide to Short Sales” and our contact information has been removed. Room has been left on the back of the book for you to label it with your contact information.
This is a great marketing tool to give to your potential short sale clients and almost always secures the listing!
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